PR Public relations news

• The Scoop: Brands take on rivals but comms pros should beware of alienating their fans

  19-03-2025 16:37
  
  Also: Arizona Supreme Court uses AI avatars to communicate about rulings; Dropkick Murphys sets record straight on X ban storyline.
  Brands are increasingly turning to aggressive tactics to capture attention, with campaigns mimicking the blunt and sometimes hostile tone common on social media.
   
  [RELATED: Earn recognition for your incredible comms efforts]
   
  A recent Wall Street Journal article highlights shows how brands are taking direct shots at competitors in a bid to stand out.
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• The Scoop: Brands pull out the claws against rivals — is it too much?

  19-03-2025 16:37
  
  Also: Arizona Supreme Court uses AI avatars to communicate about rulings; Dropkick Murphys sets record straight on X ban storyline.
  Brands are increasingly turning to aggressive tactics to capture attention, with campaigns mimicking the blunt and sometimes hostile tone common on social media.
   
  [RELATED: Keep your skills sharp with the comms industry’s most comprehensive online training. Learn more]
   
  The Wall Street Journal recently highlighted how brands are taking direct shots
  
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• Unlocking AI’s potential requires challenging our thinking

  19-03-2025 11:00
  
  It’s time to start embracing AI as a creative partner rather than just an efficiency tool.
  Many early adopters of artificial intelligence have focused on using it to streamline and automate existing business tasks.
  While having AI schedule social media posts or draft a sample press release can save time, Brian Solis, head of global innovation at ServiceNow, believes that limiting AI to efficiency improvements prevents businesses from unlocking its potential for creativity and exploration.
  
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• Crisis playbooks need to die

  19-03-2025 11:00
  
  Why clients should invest in a crisis PR relationship, not a playbook.By Maria Stagliano and Ian Christopher McCaleb, Blue Highway Advisory
  Just about anyone who has worked at a major corporation or public relations firm has come across the always pitched, often sold, rarely used — and typically ignored — magic fix-all ”Bible” of the PR industry: the crisis communications playbook. This sales asset is pushed to every client, or potential new client, with promises of full
  
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