• 2025 Workplace Experience Trends & Insight Report

    2025 Workplace Experience Trends & Insight Report
    An average employee experience won’t cut it in 2025. 
    The post 2025 Workplace Experience Trends & Insight Report appeared first on PR Daily.
  • The Scoop: Nissan’s hasty, surprise CEO announcement

    The Scoop: Nissan’s hasty, surprise CEO announcement
    Also: Southwest drops free bags, risking brand loyalty; Disney attempts to bury ‘Snow White’ before launch.
    Nissan Motor is undergoing a major leadership transition as it struggles with declining sales, a failed merger attempt and looming U.S. tariff threats.
    The automaker announced that Makoto Uchida, CEO since 2019, will step down on April 1, with longtime Nissan executive Ivan Espinosa set to take over. Espinosa will be the company’s fourth CEO in eight years.
     
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  • Tips for improving click rates on newsletters, social posts

    Tips for improving click rates on newsletters, social posts
    Too often, brands cast too wide a net on their outreach efforts.
    No matter how well something is written, the real challenge is getting someone to actually read and engage with it.
    People are constantly bombarded with emails, push alerts and social chatter, making it exhausting for the receiver and frustrating for the sender struggling to make a connection.
    Greg Stortz, director of engagement at Interact Software, said communicators too often try to cast too wide a net, hoping for a big catch. B
  • Building brand influence through owned content

    Building brand influence through owned content
    Transform your web presence into a media magnet.Katherine Grubaugh is vice president of integrated marketing at Method Communications.
    PR pros must be constantly on the lookout for new ways to hook journalists. 
    And when your (and your executives’) time is limited, a helpful tool might just be your website. 
    When strategically developed, your brand’s owned digital content does more than inform prospective customers; it can create compelling storylines for momentum announcem
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