• Picking the right speaker can make or break your media statement

    Picking the right speaker can make or break your media statement
    Tips for when to select the CEO, a spokesperson or even someone outside the organization.
    Sometimes the messenger is as important as the message.
    The right spokesperson for a statement can determine how the target audience receives the message and what happens next.
     
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    For PR professionals, figuring out the best person to deliver a message is a nuanced decision, one that re
  • How internal communicators can reduce information overload

    How internal communicators can reduce information overload
    How information overload affects communication.
    Thanks to the internet, it’s never been easier to send a message, look up a statistic, or schedule a virtual meeting with colleagues who live in different time zones.
    While the ability to both create and access information with minimal effort can make workers more productive, it can also have the opposite effect. A barrage of emails, news alerts, and PDFs shared on Slack can lead to information overload, which results in a workforce that&rsqu

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