PR Public relations news

• The Scoop: Political journalist Palmeri turns to YouTube to reach the ‘middle’

  10-03-2025 17:10
  
  Also: Trump again shows willingness to retaliate against those who oppose him; White House signals move on TikTok could happen soon.Political journalist Tara Palmeri is leaving startup media outlet Puck to strike out on her own YouTube.
  After years of working at traditional outlets like Politico and ABC News, Palmeri is opting to create her own content, aiming for an audience that’s not necessarily defined by political sides. She’s focused on reaching “the middle,” a grou
  
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• When other companies stepped away from diversity efforts, e.l.f. stepped up

  10-03-2025 11:00
  Behind the scenes of the makeup company’s interview, LinkedIn campaign.While many companies – and the federal government – are walking away from diversity, equity and inclusion, either in name or in deed, e.l.f. Beauty has come out in vocal support of the practice as a foundational part of its business.
  “Our diversity is a key competitive advantage in terms of our results,” said CEO Tarang Amin, CEO and chairman of the affordable cosmetics brand. He touted the compa
  
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• How to get clients in the press without talking about Trump

  10-03-2025 11:00
  
  The new president is taking a lot of the media’s attention. Here’s how you can still thrive.Dustin Siggins is founder of Proven Media Solutions. 
  One of the biggest PR challenges is helping clients and employers cut through the noise.
  And that job got a lot harder on January 20, when a president who used to suck up 41% of top-tier media coverage returned to office and seems bent on making even more noise this time around. It can be hard enough keeping up with the news cycle
  
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• The Modern Leader series: Your leadership superpower

  10-03-2025 09:00
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.5: Vulnerability: Your Leadership Superpower
  Transform traditional leadership thinking by embracing vulnerability as a strength, not a weakness. Today’s modern leaders know that admitting uncertainty, sharing struggles and being open about mistakes builds deeper trust and stronger teams.
  When leaders show vulnerability, they c
  
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