• The Scoop: Brands enter holding pattern amid tariff uncertainty

    The Scoop: Brands enter holding pattern amid tariff uncertainty
    Also: Democrats claim Musk aims to pressure advertisers into spending more on X; NWSL signs Alex Cooper to be ‘Gen Z Whisperer.’
    President Donald Trump has once again delayed the implementation of 25% tariffs on many imports from Mexico and Canada for one month.
    Trump’s executive order will temporarily exclude imports from Mexico that comply with the 2020 USMCA trade pact, the Associated Press reported. The same goes for auto-related imports from Canada that comply with the tra
  • Zecomms Founder Evgeniya Zaslavskaya builds global brand stories that resonate

    Zecomms Founder Evgeniya Zaslavskaya builds global brand stories that resonate
    Why authenticity over hype is the key to global PR success. Evgeniya Zaslavskaya is the founder and CEO of Zecomms, a PR agency specializing in IT and investment sectors across global markets. With a background as a journalist, in-house PR specialist and independent consultant,  Zaslavskaya launched Zecomms in 2022 to help tech companies craft messages that resonate across cultures. She emphasizes that “cultural nuances play a crucial role in PR, especially when building relation

Follow @P_and_R_News on Twitter!