PR Public relations news

• How PR teams can help address tariff concerns

  06-03-2025 13:00
  
  Don’t overreact to each new piece of news.
  As new tariffs on goods from China, Canada and Mexico take effect, PR teams are at the forefront of managing corporate messaging.
  The policies, which impact industries ranging from automotive to consumer goods, are forcing businesses to assess supply chain adjustments, financial guidance and potential price increases – all while under intense media and investor scrutiny.
   
  [RELATED: Make sure your team is up to date on the latest skills
  
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• Confessions of a LinkedIn influencer

  06-03-2025 12:22
  
  Content creators are expanding into the professional services and B2B realm.The default image of an influencer is likely a ring-lighted young person clacking their nails on the newest beauty product on TikTok or showing off the hottest new video game on YouTube. But increasingly, influencers might be touting the benefits of a  new SaaS tool on LinkedIn.
  The Microsoft-owned platform boasts 1 billion global users, 300 million of whom use the app on a monthly basis, mostly to network, share th
  
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• Kaplow president’s strong voice travels far for clients and employees alike

  06-03-2025 11:00
  
  Kaplow’s president leads with heart and strategyBy Diane Schwartz
  From her early years doing PR in the music industry to her current role leading an agency, Randi Liodice has built a dynamic career fueled by curiosity, resilience and a passion for storytelling. As president and chief strategy officer at Kaplow, she’s played a pivotal role in shaping the agency’s approach to integrated communications while mentoring the next generation of industry leaders.
  In this conversation,
  
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