PR Public relations news

• The Scoop: How Kroger is handling abrupt resignation of CEO after investigation

  03-03-2025 16:23
  
  Plus: Chipotle goes on tariff comms offensive again; Southwest’s layoffs show danger of sweeping promises.Longtime Kroger Chairman and CEO Rodney McMullen resigned Monday following an investigation, the company announced.
  According to the statement posted to the company website:
  On February 21, the Board was made aware of certain personal conduct by Mr. McMullen and immediately retained outside independent counsel to conduct an investigation, which was overseen by a special Board committee
  
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• PR pros share their hottest takes, part 2

  03-03-2025 12:41
  
  Even more counterintuitive wisdom.So many PR practitioners chimed in on Linkedin with their industry hot takes that we had to break it into two parts. Read on for brilliant (and occasionally head-scratching) advice on a variety of PR topics.
  Amira Barger is professor of communications, marketing and change management at California State University.Neutrality is not real, it’s another word for complicity, you must choose a side and plant your flag proudly.
   
  Carmen Angela Harris is gro
  
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• 3 audits every brand should conduct

  03-03-2025 12:00
  
  Use these tools to stay on top of your efforts.Heather Whaling is the founder and CEO of Geben Communication.
  The media landscape is evolving at a relentless pace — shrinking newsrooms, shifting algorithms and emerging content platforms make it impossible to rely on a single strategy. Brands that don’t adapt risk losing relevance and visibility.
  The solution? A strategic, proactive approach: auditing. And no, this isn’t like your taxes, where an audit only happens annually. By
  
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