• Can specialized firms survive industry consolidation?

    Can specialized firms survive industry consolidation?
    How boutique firms operating under corporate umbrellas are adapting – and disappearing.
    The global communications industry experienced a seismic shift at the end of 2024 as three of the world’s largest agencies, Edelman, Omnicom and IPG, implemented large-scale organizational changes focused on financial and operational efficiency. 
     
    [RELATED: Ragan Consulting Group can help you find, tell and share your organization's compelling stories in any format]
     
    Edelman annou
  • How National Geographic improves its social media with strong internal comms

    How National Geographic improves its social media with strong internal comms
    Building internal allies results in a better end product.Social media can sometimes feel like an island, off in the corner making TikToks while other departments look on in confusion.
    “I think historically, there’s always this feeling of ‘I don’t know social is up to over there,’” said Tulani André, vice president of social media for National Geographic and keynote speaker at the upcoming Ragan and PR Daily’s Social Media Conference. “And so

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