PR Public relations news

• The Scoop: Investors left ‘gobsmacked’ after Unilever’s abrupt CEO ouster

  26-02-2025 16:56
  
  Also: American consumer confidence continues to drop; McDonald’s promotion emphasizes commitment to providing customer value.
  Unilever surprised investors on Tuesday by ousting well-regarded CEO Hein Schumacher after less than two years on the job. 
  Schumacher’s departure led to Unilever’s shares falling by as much as 3.4% that day. Despite a slight rebound Wednesday the price hasn’t reached pre-announcement levels yet.
   
  [RELATED: Gain confidence in your emails
  
  Read more

• Why AI is the new barometer for strategic communications

  26-02-2025 12:00
  
  And prompts you can use right now.Reed Handley is executive vice president, The Bliss Group.
  In the rush to embrace AI for efficiency gains, many communications leaders are missing its most powerful application: as a mirror for strategic thinking. According to Accenture, 86% of C-suite leaders feel prepared to invest more in generative AI in 2025, but if marcomm teams only tap it for task automation, we’ll lose our seat at the proverbial table. AI is a tool that forces us to articulate, ex
  
  Read more

• How writing like a poet can help improve brand storytelling

  26-02-2025 12:00
  
  Getting creative can help make dry writing more engaging.
  The pressure to produce a constant stream of copy can drain the soul from any writer’s work, making their work feel mechanical, or even worse, boring to the reader.
  One way to get around that is by getting back to the basics of quality writing.
  “(People) are inundated by information, and they want authentic communication with other people, and so creativity can do that,” poet and content strategist Keisha-Gaye Anderson s
  
  Read more

Follow @P_and_R_News on Twitter!