• How brands can tap into Pinterest’s resurgence

    How brands can tap into Pinterest’s resurgence
    Gen Z users turn to Pinterest for inspiration and community.Pinterest has become powerful tool for brands looking to drive traffic, boost sales and engage would-be consumers.
    With clicks up 55% and posting frequency rising 26% since 2023, the platform – now fueled by Gen Z, which makes up 42% of its 500 million monthly users – offers PR professionals an opportunity to build brand visibility and connect with highly engaged audiences.
    But to do so, it’s vital for them to tap into
  • By the Numbers: Explaining the splintered media landscape in one chart

    By the Numbers: Explaining the splintered media landscape in one chart
    The situation is complicated.It is true to the point of cliché to say that the media landscape has shifted so hard it has become unrecognizable. Long gone are the days when families would gather before one of the Big 3 networks for the evening news or crack open a daily newspaper over the breakfast table.
    Now, 21% of Americans get at least part of their news from news influencers, which Pew Research defines simply as people with large followings who regularly post about news and politics.

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