PR Public relations news

• The Scoop: How ‘performance-related’ layoffs have become a PR issue

  19-02-2025 16:33
  
  Plus: Americans are abandoning their favorite stores over politics; the PR of popcorn buckets.Twice in recent weeks, major organizations have laid off thousands of workers and cited poor performance as the cause.
  Meta led the trend, cutting 5% of its workforce. “I’ve decided to raise the bar on performance management and move out low performers faster,” wrote Meta CEO Mark Zuckerberg in an internal (turned inevitably external) memo explaining the cuts. But many laid off employe
  
  Read more

• The rise of the tech CEO persona

  19-02-2025 12:00
  
  And how PR can help guide these efforts.Dora Scheidlinger is vice president at Method Communications. 
  In an era where Americans have relatively low confidence in big tech and a president who embodies “the cult of personality,” more communications strategies are centered around the CEO rather than the corporation itself.  But in today’s landscape, with more media channels than ever, from social to podcasts, newsletters, bylines, blogs and vlogs, figuring out the
  
  Read more

• Experts urge transparency, fluidity in AI policies

  19-02-2025 12:00
  
  Being transparent helps demystify the tech, inviting greater brand trust.As AI becomes more pervasive, organizations must craft clear policies that emphasize transparency and align with business objectives.
  At Ragan’s Future of Communications conference in Austin, Texas, Sarah Vasquez, senior manager of policy and corporate communications at Mozilla, stressed the importance of maintaining open conversations and crafting team-specific AI use policies.
  “The thoughtfulness we put into h
  
  Read more

Follow @P_and_R_News on Twitter!