PR Public relations news

• The Scoop: BuzzFeed CEO plans to challenge algorithm-driven social media

  12-02-2025 17:06
  
  Also: AP says White House banned reporter over Gulf of Mexico name; Duolingo kills off owl mascot in campaign stunt.
  BuzzFeed CEO Jonah Peretti announced plans to launch a new social media platform aimed at restoring “the internet we love.”
  In a 2,800-word “manifesto” released Tuesday, Peretti outlined his vision for an app that uses AI to give users more control, rather than taking it away through the use of deep thinking and recommendation algorithms.
   
  [RELATED: W
  
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• BuzzFeed CEO plans to challenge algorithm-driven social media

  12-02-2025 17:06
  
  Also: AP says White House banned reporter over Gulf of Mexico name; Duolingo kills off owl mascot in campaign stunt.
  BuzzFeed CEO Jonah Peretti announced plans to launch a new social media platform aimed at restoring “the internet we love.”
  In a 2,800-word “manifesto” released Tuesday, Peretti outlined his vision for an app that uses AI to give users more control, rather than taking it away through the use of deep thinking and recommendation algorithms.
   
  [FREE REPOR
  
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• The rebranding of an iconic American company

  12-02-2025 12:07
  
  Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.There’s a good chance you’ve heard of International Harvester. It’s a brand whose roots stretch back to the McCormick reaper, a farm implement so significant it is painted inside the Capitol dome, through to the precursor to the famous International Scout truck, technology used in the moon landing and beyond.
  “For many years it was eith
  
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• The rebranding an iconic American company

  12-02-2025 12:07
  
  Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.There’s a good chance you’ve heard of International Harvester. It’s a brand whose roots stretch back to the McCormick reaper, a farm implement so significant it is painted inside the Capitol dome, through to the precursor to the famous International Scout truck, technology used in the moon landing and beyond.
  “For many years it was eith
  
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• Tips for combating misinformation during times of crisis

  12-02-2025 12:00
  
  Former FEMA comms pro shares tips from last year’s hurricanes.
  In times of crisis, misinformation and disinformation can be just as dangerous as the crisis itself.
  No one knows that better than Justin Ángel Knighten, former associate administrator in the Office of External Affairs at FEMA. He experienced this multiple times over the years, including during the response to Hurricanes Milton and Helene last year. In both cases, misinformation obstructed the federal agency’s resp
  
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• How to select the right internal email broadcast solution for your organization

  12-02-2025 10:00
  
  Find the right internal email platform with this step-by-step guide to assessing needs, risks and options.
  Considering a new internal email broadcast platform? Since it’s a significant decision with long-term implications, assessing your organizational needs and avoiding common pitfalls is important. Here’s a step-by-step process to help you select the right solution.
  1. Document your organization’s needs.Switching platforms or starting from nothing? Start by summarizing your t
  
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