PR Public relations news

• The Scoop: Most popular Super Bowl ads celebrate the little guy

  10-02-2025 16:38
  
  Plus: Comms response can’t fully save McDonald’s from E. coli fallout; Trump announces steel, aluminum tariffs.The Super Bowl ads that made the biggest impact this year were earnest, homespun concoctions that put an emphasis on all-American agricultural values and the underdog.
  According to USA Today’s Ad Meter, viewers voted their favorite ad of the night to be Budweiser’s traditional Clydesdale spot. The ad, dubbed “First Delivery,” doesn’t focus on th
  
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• 5 rules for giving feedback your PR team will actually use

  10-02-2025 13:00
  
  Feedback is a gift.Keri Toomey is an EVP, Professional Services Co-Lead and Head of Employee Experience at The Bliss Group.
  In the communications industry, being a people pleaser can be a superpower and a curse.
  While it helps us anticipate client needs and navigate complex relationships, it’s also the number one reason leaders fail to give feedback that actually drives growth. That people-pleaser instinct can become a liability when it prevents you from having crucial development conversa
  
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• A PR pro’s guide to AI privacy: Protecting client data in the age of AI

  10-02-2025 12:00
  
  Know the right questions to ask.Pete Pachal is the founder and CEO of The Media Copilot.
  As someone who often teaches how to use AI to PR teams, the No. 1 thing that complicates my sessions is privacy. Specifically, data privacy — everyone is concerned about what these chatbots and tools are doing with that information we give them. There’s a baseline assumption that everything you feed into and software becomes fodder for the AI to train on.
  That’s not a terrible assumpti
  
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• The Modern Leader series: Employee wellbeing

  10-02-2025 10:00
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.3: Prioritize Employee Wellbeing 
  Seventy-six percent of employees and 63% of managers report feeling burned out or ambivalent in their current position. Yet managers aren’t recognizing just how overwhelmed their employees feel, with 89% saying their employees are thriving compared to the actual thriving figure
  
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