• Strategy, empathy and a seat at the table add up to success for ING leader

    Strategy, empathy and a seat at the table add up to success for ING leader
    ING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok.The post Strategy, empathy and a seat at the table add up to success for ING leader appeared first on PR Daily.
  • These Super Bowl strategies had people talking long before kickoff

    These Super Bowl strategies had people talking long before kickoff
    Doritos and Coors Light use a combination of social and earned media to prolong the conversation. 
    Pricy Super Bowl ads are just one part of a months-long campaign designed to engage fans before and after the game.
    Dan Cohen, senior director of brand communications at PepsiCo Foods US, which owns Doritos, noted that while the Super Bowl is the biggest stage for advertising, the lead-up to the game is the most critical sales period.
     
    [RELATED: Keep your skills sharp with the comms indu
  • A peek behind the curtain with personal finance reporter Chris Taylor

    A peek behind the curtain with personal finance reporter Chris Taylor
    For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
    Chris Taylor is a senior correspondent at Reuters, having published more than 300 articles ranging from personal finance to CEO travel recommendations. He’s expanded his reporting with a Li

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