PR Public relations news

• The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations 

  05-02-2025 17:27
  
  Also: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.
  Waffle House and Chipotle are speaking plainly to customers about how economic factors may impact pricing.
  Waffle House is confronting the effects of the bird flu, which has caused a sharp rise in egg prices. To mitigate the rising costs, the chain added a $0.50 surcharge for every egg it sells. It made the upcharge clear to customers by placing an explanation sticker on it
  
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• Use these 3 concepts for better AI prompts

  05-02-2025 12:00
  
  Including sample prompts.
  Unlocking the full potential of generative AI requires crafting precise prompts that clearly communicate what you actually want.
  Yumi Wilson, a professor at San Francisco State University, recently shared best practices for prompt writing during a Ragan virtual conference on AI. Clearly and specifically stating, “Here’s what I want” leads to better AI results, she said.
  During her presentation, Wilson advocated for the CTC framework, one of several pop
  
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• Taco Bell’s Super Bowl stunt (mostly) ditches celebs to put fans in the spotlight 

  05-02-2025 12:00
  
   At least one celeb is doing her best to sneak in. 
  Taco Bell’s PR team has a fan-forward game plan for the Super Bowl: Ditch the A-list endorsements (well, mostly, anyway), sideline the over-the-top special effects, and let its biggest hype squad — its customers — take center stage. 
  The brand installed special cameras in its drive-thru lines, then invited customers to show off their late-night drive-thru energy for a chance to appear in its 2025 Super Bowl comm
  
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