PR Public relations news

• The Scoop: American tariffs roil the world. Here’s what it means for communicators.

  03-02-2025 17:32
  
  Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.President Donald Trump made good on campaign promises to impose stiff tariffs on some of the U.S.’s most prominent trading partners. A 25% tariff has been levied against Canada, while a similar tariff against Mexico has been put on hold for one month.A 10% tariff has also been placed against China. And that’s just the beginning: Trump has already said the
  
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• Conducting a risk assessment amid anti-DEI governmental action

  03-02-2025 12:00
  
  A close look at the current situation.Many companies began backtracking on DEI policies due to social pressure, including from activists like Robby Starbuck. But in the first weeks of the Trump administration, new pressure has been emerging from the federal government itself. Executive orders directly impact DEI activities within the federal government, but the administration has made it clear via executive order that it will act to “deter DEI programs or principles (whether specifically d
  
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• 6 keys to killer market research questions

  03-02-2025 12:00
  
  Companies that use these tactics to write customer surveys will go beyond surface-level feedback and uncover actionable insights.Adam Berinsky is is the Mitsui Professor of Political Science at MIT and serves as the director of the MIT Political Experiments Research Lab (PERL).The first time people sit down to write a market research survey, they tend to ask broad questions about customer satisfaction. But these sorts of questions aren’t likely to tell you much — even about whether c
  
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