• The Scoop: DeepSeek raises red flags for OpenAI, U.S. Navy

    The Scoop: DeepSeek raises red flags for OpenAI, U.S. Navy
    Plus: ‘New media’ will have special seats in White House Briefing Room; DEI retreat muddles Target Foundation’s role.DeepSeek, the unexpectedly powerful Chinese AI tool, turned American stock markets on their head earlier this week. The open-source model was reportedly produced faster and with less computing power than thought possible. The free tool quickly shot to the top of the app charts in the U.S. and raised questions about whether or not America would win the AI race.
    Bu
  • Tips for IDing, addressing crises long before they happen

    Tips for IDing, addressing crises long before they happen
    What’s most important is to identify your agency’s potential choke points and develop messaging around them.
    One of the hardest aspects of crisis planning is knowing when a crisis actually begins.
    Scott Radcliffe, global director of cybersecurity at FleishmanHillard, defined a crisis as anything that’s “systemically threatening to an important part of your business from a reputational standpoint” during a panel discussion at Ragan’s Future of Communications Co
  • How Gen Z social pros are thinking about TikTok and the future of short-form video

    How Gen Z social pros are thinking about TikTok and the future of short-form video
    Account leads from Sesame Workshop, Sweet Loren’s, SwimOutlet and Edelman weigh in.  
    Well before TikTok’s 12-hour period of nonexistence in the U.S., the thought leadership and hot takes had already begun pouring in. The volume only accelerated after the app returned bearing a message of gratitude for President Donald Trump. 
    Trouble is, many of these predictions and opinions came from people who rarely touch the app. 
    Instead, we went to the folks who are the ap

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