PR Public relations news

• The Scoop: As Trump admin flexes muscle, Target retreats from DEI

  27-01-2025 17:25
  
  Also: Proposed TikTok sale could change platform’s algorithm; RTO unfairness poses PR challenges.
  Target is the latest national brand to announce plans to roll back long-standing diversity, equity and inclusion initiatives.
  In a memo to employees, Target announced plans to end its three-year DEI goals and stop reporting to external groups focused on diversity, such as the Human Rights Campaign. The memo noted that Target will no longer support an internal program aimed at carrying more pro
  
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• PR needs PR: How to step into the spotlight in 2025

  27-01-2025 12:00
  
  The PR industry’s biggest blind spot? Not promoting itself.Rachel Huff is president and founder at agency search consultancy Victoire & Co.
  Measurement remains PR’s evergreen obsession, dominating industry headlines, conferences and conversations among communications leaders. But in 2025, it’s time to reconsider the real issue behind the buzz. It runs deeper than just tracking better metrics — communicators face a fundamental challenge in proving their value.
  Eve
  
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• How Miami International Airport builds social media runways to help employees take flight 

  27-01-2025 12:00
  
  I AM MIA puts employees first on the airport’s social channels and beyond.
  Employees remain a comms team’s most potent storytellers across social media channels. As they tout workplace wins, respond to and share company content, they shape the way an organization is perceived. 
  At Miami International Airport (which proudly calls itself MIA), the organization’s collective pride shines across its social channels due to its clear policies and people-forward campaigns. 
  C
  
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• The Modern Leader series: Change communications

  27-01-2025 10:00
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No. 2: Proactively communicate during times of change (even when you don’t have all the answers)
  One of the biggest traps leaders fall into is waiting to communicate, thinking they need more time to gather more facts or additional clarity and context. This tendency holds leaders back even more today when there’s been so muc
  
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