PR Public relations news

• The Scoop: Olympic medal controversy leaves LVMH tarnished

  22-01-2025 17:42
  
  Also: Comms needs a seat at the table amid Trump changes; AI use in ‘Brutalist’ highlights importance of transparency.
  Dozens of athletes who competed at the Paris Olympics this summer say the medals they’ve worked so hard to win are not shimmering the way they once did.
  To date, more than 100 athletes reported their medals were deteriorating, with bronze medals in particular flaking and rusting. The Monnaie de Paris, which minted the medals, attributed the damage to a varnish
  
  Read more

• How AI helps Gagen MacDonald’s Kristy Lapidus with client work and mindfulness

  22-01-2025 13:00
  
  And why the future of AI is agentic.From better serving clients, simplifying workflows to aiding in mindfulness, generative AI is fulfilling a wide variety of purposes in today’s workplace.
  In this edition of “AI Helped Me,” Kristy Lapidus, director at Gagen MacDonald, shared how this technology is helping her – and what’s coming next.
  Could you tell us a little about how you first started interacting with AI in your role and how it’s evolved?
  I first started
  
  Read more

• This is how to show up in AI search summaries

  22-01-2025 12:00
  
  These tips will help you create content that people want and increase its chances of showing up in search results.
  AI-generated summaries have reshaped how people discover content. But while the tools and technologies may have changed, the core principles of search engine optimization still hold true.
  “One of the biggest mistakes people make when it comes to search-friendly content is overcomplicating things,” Louisa Frahm, SEO director at ESPN, said while leading a recent Ragan webi
  
  Read more

• Howard Geltzer, PR mastermind behind Walkman campaign, dies

  22-01-2025 10:00
  
  He founded Geltzer & Co. with his wife, Sheila.Howard Geltzer, co-owner of Geltzer & Co., has died at age 88. Together with his wife Sheila, he founded PR firm Geltzer & Company.
  The agency boasted clients including Samsung, Motorola and Black & Decker Housewares. However, its biggest contribution to the PR space was its campaign for the iconic Sony Walkman. According to Northwestern University’s Medill School of Journalism, Media and Integrated Marketing, from which Geltze
  
  Read more

• Advertisement

Follow @P_and_R_News on Twitter!