PR Public relations news

• Here’s what’s going on with TikTok

  21-01-2025 15:53
  
  What we know as of Tuesday morning.Things are changing fast.The Martin Luther King, Jr., holiday weekend proved a tumultuous one – for many reasons, but among them, for the future of TikTok. In the course of just three days, the app disappeared, was resurrected and now has a reprieve – but for how long? 
  Here’s what happened this weekend – and what you need to know now. All information is correct as of the morning of Tuesday, Jan. 21 – but things are movin
  
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• Trust me, the challenge for communicators is real

  21-01-2025 13:00
  
  The year ahead is going to be filled with challenges — that you can overcome.Diane Schwartz is CEO of Ragan Communications.
  I’ve been reading all the predictions for what’s in store for communicators this year. Frankly, the forecasts remind me of last year’s and the year before. Yet as I observe that sameness, I am embracing it with excitement and optimism.
  While we are living in fast-moving times and uncertainty, the communicator has always been a stabilizing force, a vo
  
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• Life Is Good’s secrets to UGC and positivity on social media 

  21-01-2025 11:59
  
  Learn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels. 
  It’s tough out there for brands.  
  Many social media spaces are awash with people eager to pick apart creative strategy and call out brands for the slightest missteps, leaving account managers and brand marketers with the task of not just promoting products and services, but cultivating safe and positive spaces for good-faith customer i
  
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