• The quiet campaign: When less is more in PR

    The quiet campaign: When less is more in PR
    This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
    The quiet campaign – a sort of subtle approach to brand building – is an approach PR firms and branding agencies have employed for years. But Hotwire Global’s Heather Craft believes the term is a bit of a misnomer.
     
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    For one,

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