PR Public relations news

• The Scoop: Snap co-founder sends ‘love letter’ of support to wildfire victims

  15-01-2025 17:40
  
  Also: RedNote surges amid looming TikTok ban; why Costco isn’t getting rid of its DEI programs.
  Snapchat co-founder Evan Spiegel penned a “love letter” to his hometown of Los Angeles amid devastating wildfires that have destroyed thousands of structures and affected millions of Angelenos, including more than 150 of his employees and members of his own family.
   
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• These editing tips can improve your writing

  15-01-2025 13:00
  
  Strategies for refining the editing process range from crafting a self-edit checklist embracing collaboration.
  Even experienced writers can sacrifice quality to meet tight deadlines if they don’t have firm mastery of the editing process.
  Crafting clear, compelling content demands a keen eye for detail and a commitment to refining your work as a writer.
  “Good writing is about rewriting,” said Tom Corfman, senior consultant at RCG. Corfman, who has led editing workshops for decad
  
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• One Big AI Idea: Rewrite for tone

  15-01-2025 12:00
  
  The same information but many different ways of saying it.Tone is such an underrated part of writing. It’s what makes the difference between a piece that’s fit for the boardroom, for employees of diverse reading ability or for a jokey TikTok.
  In many cases, the content of our messages doesn’t change much. We still need to convey the same information. But the way the words are put together can drastically change how they’re received.
   
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• How to create more targeted employee lists with lifestyle segmentation

  15-01-2025 09:59
  
  Boost employee engagement with lifestyle segmentation for more targeted, relevant internal communications.
  Smaller, more targeted email distribution lists result in more relevant messages that resonate with employees. The more well-defined the group — whether it consists of new recruits or a specific department within the company — the more likely its members are to receive information relevant to them. The end result: higher open rates and enhanced employee engagement.
  An effective
  
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