• Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign

    Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
    The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.
    If you spent any time on social media last year, you may remember the buzz surrounding the inaugural Pop-Tarts Bowl.
    After Kansas State’s win over North Carolina State, a Frosted Strawberry Pop-Tart mascot “sacrificed” itself by climbing into a giant toaster, transforming into an edible cake that the winning team devoured in a bizarre, almost cannibalistic sce
  • Internal Email Benchmark Report 2025

    Internal Email Benchmark Report 2025
    ContactMonkey’s Internal Email Benchmark Report will help internal communicators understand what “good” results look like relative to annual industry averages.The post Internal Email Benchmark Report 2025 appeared first on PR Daily.

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