• What Meta’s ‘free speech’ moves mean for brands

    What Meta’s ‘free speech’ moves mean for brands
    This is what to start doing now.Meta is following in X’s footsteps.
    The Elon Musk-owned platform was explicitly namechecked in an announcement from Joel Kaplan, Meta’s newly appointed chief public affairs officer with strong Republican ties, unveiling the end to Meta’s 8-year-old independent fact checking program. Meta claims that the program focused on “too much content being fact checked that people would understand to be legitimate political speech and debate,” w
  • UnitedHealthcare CEO’s death could change corporate comms

    UnitedHealthcare CEO’s death could change corporate comms
    It’s important for executives to talk, but it’s just as important that it’s on the right issue.
    The death of UnitedHealthcare CEO Brian Thompson sent shockwaves through the corporate world, raising questions about executive security and leaders’ role as the public face of their organization.
    Investigators reportedly found the words “deny,” “defend” and “depose” – phrasing used by insurance industry critics – emblazoned on am
  • By the Numbers: What social media marketers fear most

    By the Numbers: What social media marketers fear most
    According to new data from Sprout Social.Social media marketers are in a tough position. They’re caught between the whims of a fickle audience to bosses and leadership who sometimes think they know best about what performs well because they have a nephew who’s really popular on Instagram. Add in the constant change and churn on the platforms themselves, and there’s plenty keeping this bunch up at night.
    The 2025 Sprout Social Index surveyed 900 social media professionals across

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