PR Public relations news

• The Scoop: Meta removes fact-checkers ahead of Trump’s return

  08-01-2025 16:44
  
  Also: McDonald’s ends DEI programs as conservatives push for changes; Washington Post, HuffPo each announce layoffs.Meta will end its third-party fact-checking to “restore free expression” on its social platforms.
  In the coming months, the parent company of Facebook, Instagram and Threads will introduce a “Community Notes” system similar to what X uses.
  “We’ve reached a point where it’s just too many mistakes, and too much censorship,” Meta C
  
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• One Big AI Idea: Sentiment analysis

  08-01-2025 12:00
  
  From surveys to social media, AI can help you understand how people think and feel.Understanding how people are feeling is the basis of communications. That’s true whether you’re looking at social media posts about a new announcement or categorizing employee pulse survey write-in responses.
  It’s also true that categorizing these by hand is tedious and extraordinarily time-consuming. There are a number of tools that incorporate sentiment analysis, but if you need a quick and dir
  
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• Connecting with audiences through values-based storytelling

  08-01-2025 12:00
  
  Authentic values-based storytelling is a great way to connect with an audience on a deeper level.
  Trying to make a meaningful connection with a target audience is more difficult than ever. The volume of content is nearly infinite, screen time is up but divided and trust is in decline across the board.
  For many organizations, the answer lies in the power of values-based brand storytelling, according to Harvard University’s Senior Executive Director of Content and Editorial Simona Covel. Val
  
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