• Unconventional paths make for great PR pros

    Unconventional paths make for great PR pros
    Despite a learning curve, these comms outsiders offer unique insights and expertise.
    The journey to a career in public relations typically follows a well-trodden path: a communications or journalism degree, an internship at a PR agency and a steady climb up the corporate ladder. But for Katie Morris and others, the road to PR has been anything but conventional.
    Morris, a senior account executive and scientific liaison for ENTENTE Network of Companies, earned a PhD in clinical translational scien
  • What now for AI in communications?

    What now for AI in communications?
    Ragan research points to continued growth but also growing concern.It’s no longer a question of if communicators use generative AI. It’s how.
    As part of the 2024 Communications Benchmark Survey, Ragan’s Communications Leadership Council surveyed leaders on a range of topics, including their use of generative AI. That survey, conducted in late 2023, found one in five communicators using AI tools, with a little over half (57%) expecting increased use over the next three years.
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