PR Public relations news

• The Scoop: Why marcomm workers are struggling to find jobs amid a booming economy

  06-01-2025 16:31
  
  Plus: The arguments for and against a TikTok ban; internal politics spill external at the Washington Post.By most metrics, the U.S. economy seems to be thriving. The stock market is up, interest rates are slowly falling and the unemployment rate is a respectable 4.2%.
  But under those sunny numbers are 7 million unemployed Americans – 1.6 million of whom have been on the job hunt for at least six months. And office workers, including communicators, are being hit especially hard, while many
  
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• 5 steps for editing AI-generated copy

  06-01-2025 13:00
  
  Rigorous editing is a must.AI is becoming increasingly popular as a tool for creating a first draft of content.
  But how do you take the C-student content churned out by an LLM to something you’d be proud to put your own name on?
  It all comes down to editing.
  As we’ve discussed in the past, good editing is so much more than just catching typos and style quirks. And AI isn’t going to make the same flubs those of us with fingers would make. No, with AI there are a few key componen
  
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• In defense of crisis communications amid the Lively/Baldoni mess

  06-01-2025 12:00
  
  It’s time to be clear about what is and what isn’t crisis communications.Meghan Tisinger is managing director at Leidar.
  he media narrative around the Blake Lively allegations and lawsuit has created a serious misconception around “crisis communications,” wrongfully portraying the crisis PR industry as enablers of dishonesty and spin.
  Equating the alleged “smear campaign” against the actress with legitimate and essential crisis management communications is pat
  
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