• Top Stories of 2024: Peter Shankman’s HERO revives connecting journalists, sources

    Top Stories of 2024: Peter Shankman’s HERO revives connecting journalists, sources
    After the sunset of HARO, Shankman started a new venture with a familiar premise.This story was originally published on April 29, 2024. We’re republishing it as part of our countdown of top stories of the year. 
    When Peter Shankman founded Help a Reporter Out (HARO) in 2007, he had a simple concept: connect reporters on deadlines with sources who could, well, help them out.
    It quickly grew into a thriving, ad-supported email that helped countless reporters and PR pros collaborate on s
  • Top Stories of 2024: The posts that get the most engagement on LinkedIn

    Top Stories of 2024: The posts that get the most engagement on LinkedIn
    The data may surprise you.This story was originally published on April 11, 2024. We’re republishing it as part of our countdown of top stories of the year. 
    LinkedIn is red-hot right now.
    Brands are posting 10% more frequently on the social platform this year than they did last year, and engagement across the board is up a whopping 44% YOY, according to benchmark data from social media analytics provider Socialinsider.
    Amid all this opportunity — and competition — how can

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