• Top Stories of 2024: How the Boy Scouts rolled out their rebrand and weathered name-change controversy

    Top Stories of 2024: How the Boy Scouts rolled out their rebrand and weathered name-change controversy
    Scouting America will take the place for the century-old name.This story was originally published on May 22, 2024. We’re republishing it as part of our countdown of top stories of the year. 
    After 114 years, the Boy Scouts of America are changing their name — but little else about the organization.
    The “boy” is dropping out of the name, which will become simply Scouting America.
    “Certainly, Boy Scouts of America’s got to be one of the most highly recogniz
  • Top Stories of 2024: Where Gen Z gets their news (besides social media)

    Top Stories of 2024: Where Gen Z gets their news (besides social media)
    Everyone wants to get Gen Z’s attention.This story was originally published on Aug. 29, 2024. We’re republishing it as part of our countdown of top stories of the year. 
    The cohort of people aged 12-27 are prized for their youth and purchasing power, but they can pose a particular challenge for PR professionals using traditional media methods to catch their eye.
    About half of TikTok users under 30 use it regularly to scroll for news and politics, Pew Research found. But social m

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