• The Scoop: Looming government shutdown signals comms discord among GOP leadership

    The Scoop: Looming government shutdown signals comms discord among GOP leadership
    Also: Nike turnaround hinges on return to sports roots; activist investor sends message of disapproval about Lamb Weston’s new CEO.
    President-elect Donald Trump is reiterating his call for Congress to suspend the debt ceiling as part of any spending bill approved. Yet, with a possible government shutdown looming, the legislative body – largely led by members of his own party – has so far been unable to come up with a plan that would achieve his goals before the shutdown deadlin
  • The cost of neglect: When a brand crisis takes years to arrive

    The cost of neglect: When a brand crisis takes years to arrive
    Here are the consequences of brand neglect.Dustin Siggins is founder of Proven Media Solutions. 
    Crisis communications often center around acute issues – a food safety recall or a faulty part leads to a near disaster. In one week in October, for example, McDonald’s used pro-active communications and carefully crafted narrative to navigate both an E. coli outbreak and the impression that it had endorsed then-presidential candidate Donald Trump.
    The Golden Arches’ probl

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