• Editor’s predictions: What 2025 will hold for the public relations industry

    Editor’s predictions: What 2025 will hold for the public relations industry
    A rise in disinformation, a rocky year for layoffs and more.For the last several weeks, I’ve been running roundups of what PR professionals think will happen next year in social media, media relations and AI. Their predictions are a cross-section of humanity, ranging from doom and gloom about the future of misinformation to hope for responsible use of AI and the new growth of independent media.
    As I’ve read through the hundreds of glimpses into the multiverse of potential futures, I&
  • How to land the ‘sizzle reel’ interview highlight

    How to land the ‘sizzle reel’ interview highlight
    Try to land your major soundbite during that first question when the audience is most engaged.
    TV interviews provide a great chance to leave a lasting impression on their audience. These segments allow them to directly engage with their audience and add a compelling clip to their portfolio.
    But there’s no guarantee that the perfect soundbite will make it into the final edit of an interview.
     
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