• Omnicom-IPG merger marks ‘digital revolution’ for comms industry

    Omnicom-IPG merger marks ‘digital revolution’ for comms industry
    If approved, the merger could drastically affect PR staffing and mid-sized agencies.
    Omnicom’s acquisition of Interpublic Group (IPG) will create a behemoth in the communications industry.
    The combined entity, operating under the Omnicom banner, will boast over 100,000 employees and an extensive client roster, promises significant shifts in the industry landscape. Short term, the move will give the company the scale to increase their digital and AI investments to compete with Publicis and

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