PR Public relations news

• The Scoop: Omnicom’s acquisition of Interpublic Group will change the PR industry

  09-12-2024 16:27
  
  Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.Headlines on the merger of Omnicom Group and Interpublic Group tout that it will become the largest advertising company in the world. Which is true. But by combining forces, the two megacorps will also indelibly alter the PR industry.
  Each organization owns numerous PR brands. Most recognizably, however, Omnicom is the parent company of FleishmanHillard while Weber Shandwick falls under the Interpublic umbrella.
  &l
  
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• Training for the toughest interviews: 4 tips for handling hostile reporters

  09-12-2024 13:00
  
  It’s not always sunshine and roses.Andrew Petro is account director at Matter Communications.
  Facing a confrontational reporter can be nerve-racking, even for seasoned spokespeople. Unlike friendly interviews, these moments test your composure, quick thinking and ability to stay on message. To emerge unscathed, preparation must go beyond simply anticipating questions — it’s about mastering the skills to navigate intense situations with confidence and control.
  Here are four acti
  
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• 2025 social media predictions from comms pros

  09-12-2024 13:00
  
  It’s going to be a bumpy ride.Social media has always been a mercurial, fast-changing industry, but in 2024 it arguably underwent some of its largest shifts in the last decade. From the doubtful future of TikTok in the United States, the continued decline of X and the search for a microblogging successor, to increasing regulation in the space, the year held surprises and curveballs for professionals.
  So what will 2025 look like?
  We asked on LinkedIn, and more than a hundred people responde
  
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• Key takeaways from the Ragan and HarrisX 4th annual Survey of Communications Leaders

  09-12-2024 12:00
  
  Insights on trust in leadership judgment, how comms embraces AI, the dip in the importance of DE&I and ESG, and more.Ragan Communications and leading research firm HarrisX are releasing new data on modern-day corporate communications, asking 437 CEOs and comms leaders how they view each other’s roles and responsibilities, what they value most, and their outlook on pressing industry risks to the communications function including artificial intelligence, corporate activism and brand safe
  
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