PR Public relations news

• The Scoop: Edelman cuts 5% of workforce

  04-12-2024 18:21
  
  Also: IHOP steps up after employee fired for giving free food to unhoused person; American adults view media as being as biased as ever.
  Edelman is laying off 330 staff members, or over 5% of its workforce, as part of a global restructuring effort.The global PR agency also plans to sunset several of its subsidiary boutique agencies.
   
  [YOUR RESPONSE NEEDED: Take Ragan's 7th annual Communications Benchmark Survey by 12/6 to help collect insights on the industry at large.]
   
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• Mastering the art of writing short but powerful

  04-12-2024 13:00
  
  Creative storytelling tools like visual aids, bullet points allow a writer to say more with less.
  Having a lengthy story doesn’t automatically mean it’s offering better information. In fact, most blog posts and press releases don’t need to be several hundred to 1,000 words.
  Keisha-Gaye Anderson, a communications strategist, suggests that using creative storytelling techniques can help writers craft easily digestible copy that provides valuable information to readers.
  “In
  
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• How AI helped Chris Gee streamline comms tasks to free up creativity

  04-12-2024 12:00
  
  The founder of Chris Gee Consulting breaks down the efficiencies that AI brought to his practice.The integration of AI into the daily workflows encourages us to look closer at its applications for communicators. Aside from its prompt-creating capabilities, AI is useful for creating summaries of meeting transcripts, helping communicators uncover deeper narratives and more.
  We spoke with Chris Gee, founder and CEO of Chris Gee Consulting about his content creation journey with AI, how the tech has
  
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• Announcing Ragan’s 2024 Video, Visual & Virtual Awards finalists

  04-12-2024 10:00
  
  Congratulations to this year’s finalists!
  This year’s finalist group represents the best creativity and innovation in video, visual design and virtual events. Their work captivated audiences, fostered meaningful connections and brought stories to life with stunning visuals and impactful virtual experiences. These projects highlight the power of design and technology in advancing communication goals.
  From inspiring viewers to driving engagement and action, these entries set a standard
  
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