PR Public relations news

• One Big AI Idea: Make AI your style editor

  27-11-2024 12:00
  
  Getting an entire department – or company! – to use a particular style consistently can be like herding cats.Someone insists on using the Oxford comma no matter how many times you tell them not to. Brad overuses hyphens like they’re going out of style. And Janet, for some reason, insists on using British spellings..
  AI can help.
  If you’re using a set style, such as AP  or MLA, you can simply ask your AI of choice to edit according to that style guide. Or if you have
  
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• How to speak the C-suite’s language

  27-11-2024 12:00
  
  It starts by finding ways to measure PR’s impact through the perspective of the broader business strategy.
  The days are gone when earned media clips and social media likes alone satisfy the executive leadership team.
  The C-suite wants to know what communicators are doing to improve the organization’s bottom line. While PR has inherent value in raising brand awareness and creating positive sentiment, those things can be difficult to quantify – especially to those who don’t
  
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• Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways

  27-11-2024 12:00
  
  Microsoft’s John Cirone and T-Mobile’s Tara Darrow recap the lessons that stuck out at Ragan’s Future of Communications Conference 2024.The challenges communicators face are growing more complex. Understanding how to address increasingly divided audiences, blurred lines between internal and external communications and integration of AI into workflows requires preparation, adaptation and the ability to build bridges.
  These ideas were recurring themes at Ragan’s Future of C
  
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