PR Public relations news

• The Scoop: Reddit disinformation campaign upends London dining

  25-11-2024 17:03
  
  Plus: The man who may decide the future of DEI under Trump; the simple genius of the McRib.It’s common to think of disinformation campaigns as complex efforts heralded by world governments or shadowy organizations, seeking to advance nefarious agendas and subtly manipulate us all.
  But in at least one case, it involved a group of Redditors fed up over long lines to purchase their favorite sandwich.
  The Wall Street Journal shares the bizarre story of how Angus Steakhouse, a tourist trap rest
  
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• Communicating successfully amid political and social dissent

  25-11-2024 12:00
  
  Engagement and dialogue will make the difference.Matt Purdue is senior strategist at Magnitude, Inc. 
  On the morning of November 6, communications professionals woke up to a changed world. They learned that Donald Trump was returning to the White House, and the Republican party was on its way to taking control of the United States Congress.
  Working effectively in this altered landscape has been a hot topic of conversation at Ragan’s Future of Communications Conference. Communicat
  
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• Avoiding the tactic trap

  25-11-2024 12:00
  
  Don’t take the bait.Braden McMillan is director of communications at the Business Council of British Columbia. 
  “We need a press release!”
  It’s a request that those of us in PR and communications hear all too often. If it’s not a press release, it’s “this should be on our website,” or my favorite: “this will go viral on TikTok.”
  Whether in a corporate boardroom or on a call with a client, the fast-paced world of PR is rife with big
  
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