• By the Numbers: What you need to know about Bluesky

    By the Numbers: What you need to know about Bluesky
    Will this actually be the Twitter killer? Or is it another also-ran?Since Elon Musk purchased the app formerly known as Twitter two years ago and implemented radical changes, various social media upstarts have sought to take its place as the premiere microblogging website.
    Niche apps like Mastodon and Spill made names for themselves while Threads grew fast thanks to its integration into the Meta family of apps, including frictionless sign-on using Instagram credentials. Threads quickly amassed m
  • AI may require PR agencies to reevaluate billing models

    AI may require PR agencies to reevaluate billing models
    Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.
    Michelle Olson remembers the early days of her PR career, when researching a complex crisis communications plan would take hours. It was worth it to the client, she said, which is why they were OK with having it all billed back to them.
    Today, however, thanks to AI, that initial research can happen in just a few seconds. While Olson or her teammates at

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