PR Public relations news

• The Scoop: Jaguar’s controversial modern reinvention raises questions about value of brand

  20-11-2024 17:02
  
  Germany soccer vows to keep politics out of the game; young people are getting more news from social media.
  Struggling British carmaker Jaguar has launched a flashy rebranding effort that aims to lure a young, posh audience.
  The ad features a group of androgynous models in bright clothing and a techno-inspired soundtrack. The tagline? “Copy nothing.” The one thing missing, as NBC News pointed out, is the cars.
   
  [RELATED: Join us on Tuesday, December 10 at the Writing & Cont
  
  Read more

• What AI terms really mean

  20-11-2024 12:00
  
  Education can empower comms pros to tap into AI’s potential.
  Businesses have used artificial intelligence in their everyday workflows since the early 1990s with the creation of spam filters for email. But in recent years, generative AI – or AI that creates text, images or codes rather than simply sorting data – has exploded.
  Change can be scary, admitted Rebecca Simons, communications manager at Cisco. She noted that conversations around AI often feel like they “need a de
  
  Read more

• How AI helped Syneos Health’s Matthew Snodgrass improve client first drafts

  20-11-2024 12:00
  
  Reducing time spent parsing regulatory rules could be a gamechanger.Working through the maze of FDA, FTC and other regulations that govern communications around pharmaceuticals and other healthcare items can be challenging for even the most experienced human to handle.
  But an AI will never get tired, rarely get confused and can be updated with just a few clicks of a mouse.
  Matthew Snodgrass, AI innovation lead at Syneos Health Communications, is currently testing a custom GPT that will help crea
  
  Read more

• When humans meet other humans

  20-11-2024 11:00
  
  A reflection on CommsWeek and the Future of Communications Conference 2025.The days following a big event can feel anti-climactic. But having just wrapped up Ragan’s Communications Week, I am lifted up rather than let down.
  Something special was in the air last week at the Future of Communications Conference in Austin. That shared oxygen is fueling some much-needed optimism about the state of society and the future for communicators.
  Our theme this year for CommsWeek was “All Togethe
  
  Read more

• Advertisement

Follow @P_and_R_News on Twitter!