• The Scoop: Tropicana’s OJ carton PR disaster

    The Scoop: Tropicana’s OJ carton PR disaster
    Plus: Donald Trump chooses his press secretary; how CoverGirl woos micro influencers.Quick, think of Tropicana orange juice.
    You’re probably picturing a clear plastic carafe with a long, slender neck bearing an image of a straw-punctured orange.
    But a new change has upended that clear branding position — and is costing the company big bucks.
    CNN reports that Tropicana replaced its iconic carafe over the summer with a new container sporting a much shorter neck. That design is meant to
  • CCO at Land O’Lakes cultivates a positive perspective to yield results

    CCO at Land O’Lakes cultivates a positive perspective to yield results
    As told to Diane Schwartz, CEO of Ragan Communications.The post CCO at Land O’Lakes cultivates a positive perspective to yield results appeared first on PR Daily.
  • What The Onion’s purchase of InfoWars can teach us about executive comms

    What The Onion’s purchase of InfoWars can teach us about executive comms
    “America’s Finest News Source” had an unexpected executive comms joke up its sleeve.Though the premise of this story falls in line with something satirical publication The Onion might publish, this news is real: The Onion has purchased Alex Jones’ notorious right-wing conspiracy content site InfoWars, with plans of relaunching it next year as a satire of its former self.
    According to a report from the AP, The Onion won the rights to Infowars in a bankruptcy auction result
  • Top takeaways from Ragan’s Future of Communications Conference 2024

    Top takeaways from Ragan’s Future of Communications Conference 2024
    Wisdom from all-star speakers for the road ahead.
    The future of communications will require proactive crisis communications management, personalized messages for individual employees and, above all, a willingness to bridge differences and reach across the political aisle.
    These were the overriding themes of Ragan’s Future of Communications Conference, held last week in Austin, Texas. More than 700 communicators came together to share their challenges and triumphs and to prepare for the yea
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