PR Public relations news

• Be a part of the industry’s future: Take Ragan’s annual Communications Benchmark Report survey

  12-11-2024 15:40
  
  Complete the survey and receive a summary of the results to inform your decisions for 2025 and beyond.We invite you to participate in the 2025 Communications Benchmark Report survey.
  Ragan’s Communications Leadership Council is fielding this survey to identify needs, challenges and progress across the industry.
  Now in its seventh year, this annual benchmarking survey is an invaluable tool to assess and inform the state of internal and external communications. The survey will take approxima
  
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• ‘It comes down to trust’: Communicators on when to go on background, off the record

  12-11-2024 12:00
  
  It’s not as simple as “never go off record.”Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations.
  We asked communicators on LinkedIn to share their best practices for navigating these treacherous waters. Here’s what they said.
  Answers have been edited for style an
  
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• PR lessons from Boeing, Starbucks CEO changes

  12-11-2024 11:00
  
  Iconic American brands signal they’re getting back to basics.Parallel stories are playing out in Seattle with two legacy brands grappling with poor performance, employee issues and a loss of direction. Both Starbucks and Boeing are hoping that their new CEOs can turn things around – but both have their work cut out for them.
  Jennifer George, SVP at The Aspen Group, sees similarities in how they’re communicating change under their new leaders, Kelly Ortberg at Boeing and Brian N
  
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• How focusing on DEX can improve list segmentation

  12-11-2024 10:00
  
  Use digital employee experience (DEX) to craft messages that truly resonate with your teams.
  All good communicators know the key to ensuring their message gets received lies in understanding their audience. No two are exactly alike. Giving a toast at a wedding isn’t the same as reminiscing with old friends at the bar — which is different from presenting a new plan to the boss.
  For internal communicators working in a corporate setting, discrete target audiences are built and maintaine
  
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