PR Public relations news

• 4 steps for making AI copy sound more human

  07-11-2024 13:00
  
  AI offers chance to show off value of PR skills.Artificial intelligence simplifies processes and assists in creating rough drafts. However, savvy readers can easily spot copy generated by a bot because it often sounds inauthentic or impersonal.
  That’s why PR professionals must remember that chatbots need human oversight to ensure generated text not only sounds right but also reflects branding rules, industry style and is accurate.
  “We are the pros who can do it,” said Jennifer
  
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• Homeowners are skeptical about replacing lead pipes. Here’s how one utility makes the case.

  07-11-2024 12:00
  
  The organization’s outreach strategy relies heavily on community messengers.
  In theory, getting homeowners to accept a free lead service line replacement should be easy. The new pipes can reduce the risk of lead in drinking water and increase property values.
  But after launching its voluntary program in 2016, Greater Cincinnati Water Works had a hard time getting people to sign up.
  Program managers Kevin Kappers and Bridget Patton found that several communication issues were holding them b
  
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• Cincinnati water utility uses targeted community messaging to build trust

  07-11-2024 12:00
  
  The organization’s outreach strategy relies heavily on community messengers.
  In theory, getting homeowners to accept a free lead service line replacement should be easy. The new pipes can reduce the risk of lead in drinking water and increase property values.
  But after launching its voluntary program in 2016, Greater Cincinnati Water Works had a hard time getting people to sign up.
  Program managers Kevin Kappers and Bridget Patton found that several communication issues were holding them b
  
  Read more

• By the Numbers: Where Americans got election news

  07-11-2024 11:00
  
  TV is king.The dust is settling from the 2024 U.S. elections. The news environment that surrounded the ballot casting was, in many ways, as contentious as the election itself, with rows about endorsements, debates about covering Trump’s firebrand of politics and more taking center stage and dividing both journalists and consumers.
  But amid all those controversies, where did Americans get the news that helped inform their voting decisions? Even though the most intense period of interest in
  
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• Top 10 Reasons Why Intranets Fail

  07-11-2024 10:00
  
  “Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.The post Top 10 Reasons Why Intranets Fail appeared first on PR Daily.
  
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