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• Harris goes positive, while Trump goes dark on build up to Election Day

  04-11-2024 17:01
  
  Also: Comms must prepare for economic changes under next prez; Lyft, Uber build goodwill with customers through discounted rides to polls.
  Kamala Harris campaigned in Michigan on Sunday without mentioning “Donald Trump” even once. Instead of criticizing Trump directly, the Democratic nominee contrasted her hopeful message with her Republican opponent’s darker approach.
  She emphasized the need for unity, stating, “I don’t believe people who disagree with me are the e
  
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• What it takes to move from tactical to strategic storytelling

  04-11-2024 12:00
  
  Because narratives are more powerful than stories.Frank Wolf is co-founder and chief strategy officer at Staffbase.
  If you want people to remember a piece of information, wrapping it in a story is one of the most powerful tools at your disposal. Studies show we recall stories anywhere from seven to 22 times better than isolated facts. Though, of course, the quality of the story matters.
  Which would stick with you more—hearing that persistence leads to success, or hearing the story of Thoma
  
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• Adjacency and ripple effects: Thinking dynamically in the face of crisis 

  04-11-2024 11:00
  
  How to think about crises—whether they’re yours or that of another organization.A crisis plan is not a one-and-done document; preparedness requires a constant commitment to proactive planning, situational awareness and flexibility. 
  Jay Weisberger, who leads external communications for DPR Construction and has 20 years of experience navigating everything that can go wrong in the construction industry, addressed this aspect of crisis comms during Week 1 of PR Daily’s Crisis
  
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