• How to capitalize on an influencer’s trust with users

    How to capitalize on an influencer’s trust with users
    Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.
    Nowadays, it seems like just about every social media user has taken an influencer’s opinion on something, whether it’s about trying a product or visiting a new restaurant.
    Even if they don’t know each other in person, the time they spend watching videos creates a kind of relationship that lets them build a rapport, even a sense of trust.
     
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  • By the Numbers: The bleak state of local news – and a few bright spots

    By the Numbers: The bleak state of local news – and a few bright spots
    Local news remains an important option for many PR campaigns.Let’s not bury the lede: local news is in a tailspin and has been for nearly two decades.
    The 2024 State of Local News Report from the Medill Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications sheds a light on just how things have deteriorated in the last year. The report specifically examines newspapers, public broadcasters, network websites and standa

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