• Rebranding relevance: How PR can breathe new life into tired brands

    Rebranding relevance: How PR can breathe new life into tired brands
    Communicators need to stay on top of trends to keep brands fresh.
    Few brands remain at the top of their field forever. They can coast on your past reputation for a while, but eventually, it will lose its luster. Then, creative communicators need to find new ways to show their value to new generations who might see them as old-fashioned or not think of them at all.
    Public relations should be at the forefront of any reinvention strategy, according to Jacqueline Babb, a senior lecturer at Medill Sc

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