• The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster

    The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster
    Plus: Puerto Rico insults rock the race; the cottage industry of avoiding DE&I backlash.Friday, just 11 days before the U.S. election, the Washington Post made a decision not to endorse either presidential candidate.
    Publisher and CEO William Lewis leaned heavily on history in explaining the choice, extensively quoting a 1960 editorial board missive describing that 64-year-old decision then not to endorse. However, the paper later reversed course and has endorsed in all but one race since 19
  • Handling external headaches internally

    Handling external headaches internally
    Repositioning the narrative, both internally and externally.Earlier this week, Fortune reported that Meta terminated a group of employees in its Los Angeles office for violating its rules around perks. Specifically, the employees were accused of misappropriating food delivery credits for use in the office and instead using them for household items directly delivered to employee residences.
    While these terminations are a window into how companies enforce policies, most coverage has focused on the
  • Communicators share their best writing tips

    Communicators share their best writing tips
    Nearly 300 comms pros shared their best ideas. These are the best.Recently, I took to LinkedIn to ask communicators to share their best writing tip.
    I received nearly 300 fantastic, insightful comments on every part of the writing process, from planning and research all the way through to editing.
    Here’s a sampling of those responses, edited for style and brevity.
    Research and planning
     
    Raven Carpenter is PR account director at Fox Agency.One of the best writing tips I’ve ever

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