PR Public relations news

• By the Numbers: B2B social video benchmarks

  24-10-2024 14:19
  
  Including some brands that are doing it right.The rise of short-form social video can leave B2B marketers feeling left out. There just aren’t that many cute, quirky trends that lend themselves to SaaS or enterprise accounting services. And the need to foster trust and credibility in these high-stakes, high-cost deals can result in content that feels stale and lawyered to death.
  It’s a struggle.
  But there are still B2B brands that are making a splash even on TikTok, Instagram and YouT
  
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• Using custom digital twins to better target messaging

  24-10-2024 13:00
  
  An evolving tool for long-term strategies.
  The emergence of generative AI has brought significant changes to many areas of the public relations sector. One gaining traction right now is “digital twins” – virtual replicas of target personas.
  In essence, digital twins are similar to the character profiles used in communications and marketing plans for decades, according to Ephraim Cohen, global managing director of media, platforms and storytelling at FleishmanHillard. The key di
  
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• How AI helped Intel’s Leslie Douglas take social to the next level

  24-10-2024 12:00
  
  A look at AI, its impacts on communication, and the ethics of it all.AI’s seemingly sudden rise has opened up a lot of new questions about how exactly it will impact communications. This also invites speculation on how the teach will change the way that communicators interact with social media platforms.
  In our latest edition of our ‘How AI Helped Me” series, we spoke with Leslie Douglas, global head of social media at Intel. Douglas talked about her AI origin story, where she
  
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