• The Scoop: McDonald’s wild comms week

    The Scoop: McDonald’s wild comms week
    Plus: CCO of Intuit asks for part of interview to be deleted; news outlets bite back at Perplexity.When Donald Trump steps foot into any establishment, it instantly becomes a political lightning rod.
    That was the case for a McDonald’s franchise in Pennsylvania, where Trump spent a few moments serving fries in a carefully constructed political photo opp.
    The location was immediately bombarded with one-star Yelp reviews, prompting the site to temporarily suspend reviews. McDonald’s cor
  • Strategies for crafting measurements that don’t exist yet

    Strategies for crafting measurements that don’t exist yet
    You can’t manage what you can’t measure.
    It’s important for PR teams to have a strategy for selecting and presenting metrics and information to the C-suite that showcases their value to the organization’s overarching mission. But sometimes the information leadership wants isn’t available – at least not in a format that tells the story they want to read.
    Northwell Health, for instance, has run into issues properly gauging press sentiment. That’s a data po
  • Microsoft CCO on how AI can enhance internal comms

    Microsoft CCO on how AI can enhance internal comms
    Shaw shared his ‘Dream State’ internal comms workflow during Ragan’s Internal Communications Conference.The rise of generative AI technology has proven to be a reckoning point for communicators over the past few years. Whether you fear that it could come for comms jobs in the future, or that it’ll free up communicator workflows for increased creativity and productivity, nearly everyone has an opinion on what AI means for the future of communication.
    Microsoft Chief Commun
  • Microsoft CCO Frank Shaw on how AI can enhance your internal communications workflow

    Microsoft CCO Frank Shaw on how AI can enhance your internal communications workflow
    Shaw shared his ‘Dream State’ internal comms workflow during Ragan’s Internal Communications Conference.The rise of generative AI technology has proven to be a reckoning point for communicators over the past few years. Whether you fear that it could come for comms jobs in the future, or that it’ll free up communicator workflows for increased creativity and productivity, nearly everyone has an opinion on what AI means for the future of communication.
    Microsoft Chief Commun
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