• How PR teams can help a brand rebound from a product flop

    How PR teams can help a brand rebound from a product flop
    Don’t be afraid to try new things.
    There’s no such thing as surefire homerun when it comes to a product launch or campaign. No matter the quality of content or the product its promoting, sometimes things just don’t resonate with the target audience.
    While no one likes to admit failure, there are important lessons that a PR team can learn from these situations. By understanding what went wrong, there’s a chance to make fixes that can salvage the effort.
    “If you&rsquo
  • New social media updates and features to know this week

    New social media updates and features to know this week
    Including big moves from X and YouTube.Two social media platforms are making big moves this week. Some of X’s decisions have users running for competitors, while YouTube is going all-in on Shorts and offering a number of quality-of-life improvements. Let’s get into it.
    X
    After a relatively quiet period without major, platform-changing updates, Elon Musk is now busily shaping the platform to meet his exact desires.
    But will those be appealing to the average user — or to brand us

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