• Margot Edelman embraces the ever-changing comms landscape

    Margot Edelman embraces the ever-changing comms landscape
    As told to Diane Schwartz, CEO of Ragan Communications.The post Margot Edelman embraces the ever-changing comms landscape appeared first on PR Daily.
  • Own the customer journey to help prove PR’s role in driving sales

    Own the customer journey to help prove PR’s role in driving sales
    Time to start thinking like a marketer.The lines between marketing, advertising and public relations have become increasingly blurred. As a result, PR professionals can’t rely solely on metrics like media impressions to prove their value – the C-suite wants hard numbers that directly impact the bottom line.
    Greg Swan, senior partner and Midwest digital lead for FINN Partners, believes it’s time for PR professionals to think with a marketing mindset. Swan suggests finding ways t
  • By the Numbers: How PR pros are using data today

    By the Numbers: How PR pros are using data today
    Measurement is one of the trickiest, yet most important, aspects of PR.Gathering, interpreting and storytelling around data leads to better campaigns and better buy-in from executives or clients. But how many in the profession are truly capitalizing on the insights data can provide?
    Hotwire Global’s new “The State of Data & Analytics Maturity in PR & Communications 2024” examines how deeply various PR professionals integrate data into their practice by sorting survey re
  • How to say ‘no’ to bad management decisions

    How to say ‘no’ to bad management decisions
    Learn how to diplomatically reject bad management decisions without damaging your career with this simple three-step guide.
    It’s not a pleasant situation, but it’s bound to occur at some point: your boss has a terrible idea.
    Whether your supervisor wants to tweak the length of your emails or overhaul your entire internal communication strategy, you know the decision is bad for business. At the same time, flat out telling your boss that his or her plan is foolish can be bad for your c
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