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• The Scoop: Big media names continue to flock to Substack for creative freedom

  16-10-2024 16:18
  
  Plus: Harris takes risky interview on Fox News; Bath & Body Works apologizes for ‘klandle.’The list of major media figures striking out on their own via newsletter platform Substack continues to grow.
  Just weeks after media star Taylor Lorenz left the Washington Post to start her own newsletter, prolific author James Patterson and legendary magazine editor Tina Brown have also joined Substack.
  “Like most writers — even in my situation — you’re always at th
  
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• One Big AI Tip: Train AI on your brand voice

  16-10-2024 13:00
  
  This new feature will highlight practical ideas that communicators can implement into AI workflows today.AI writing can often come across as flat and stale. However, with just a little extra work, artificial intelligence can learn and reproduce your brand voice. You don’t even need a paid account to do it.
  Start by pulling a reference library of materials that showcase your brand voice. This could be press releases, emails, speeches — whatever showcases how your brand sounds and feel
  
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• Getting new managers comfortable leading existing teams

  16-10-2024 12:32
  
  Tools and tactics for team building.Effective managers are often the closest touchpoint employees have to leadership and the rest of their organization, interpreting and personalizing corporate communications to ensure they land with consideration for workflow and scope.  When managers are understood by leaders as a trusted and essential lever for both efficiency and employee experience, it’s worth asking the question — what can communicators do to help a new or transplanted man
  
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• 5 things you must do before implementing AI at work

  16-10-2024 12:00
  
  The first step is understanding why they’re needed.
  Deciding to use an artificial intelligence platform isn’t as simple as just signing up for a platform. To maximize the tool’s potential, an organization needs to consider a range of other factors – from when and when not to use it, to the impact on staff to broader ethical concerns.
  “It’s really (about) developing what I would call responsible AI,” said Jeff Willinger, director of digital experience and
  
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